CHOPARD. THE PASSION FOR EXCELLENCE
Louis-Ulysse Chopard created his L.U.C. manufacturing company in Sonvilier in 1860, the year the Neuchatel Observatory granted its first chronometer rating certificates. In order to distinguish itself from its numerous competitors, Chopard chose to make meticolously crafted watches.
Chopard focused on precision and manufacturing quality, transforming timepieces into functional pieces of jewellery enhanced by original and sophisticated decoration. Louis-Ulysse-Chopard performed stringent controls at each stage of production and practised "zero tolerance" of flaws or discrepancies. No watches were mass-produced and this clever blend of artistry and excellent functionality soon won over a large number of customers.
Chopard chronometers and watches marked the passing of time at the court of Nicolas II.In the early 20th century, Louis-Ulysse-Chopard had won himself an international clientele.
THE ART DECO CRAZE
The years between the two world wars represented a highly creative period for the Chopard company. Buoyed its success, Chopard expanded considerably his production of fashionable creations.
ESTABLISHING THE BRAND NAME
Convinced that the future of his company's watch business was in Geneva, in 1963 Karl Scheufele had bought up Chopard. Karl and Karin Scheufele developed Chopard in a new way, leading to a spectacular expansion in production. The manufacturer became one of the most attractive watch and jewellery brands and its crEations were not only often playful and original, but of peerless quality. They brought a breath of fresh air into the world of jewellery watches.
HAPPY DIAMONDS -WATCHES
In 1976, an original expression of orological creativity rivolutionised the watchmaking world, when Happy Diamonds brought an innovative twist to the theme of diamond-set watches. The brilliant idea was to enable diamonds to shine more brightly by freeing them from their traditional claw settings and enabling them to move about freely. The diamonds were placed between two transparent sapphire watch crystals that revealed the skin beneath them, thus giving rise to the name Touching Diamonds.
Happy Diamonds is a collection of watches, for men and women, wich optimise the armonious association of shapes, colours and materials. The All-Road is the first fully water-resistant skeletonised watch; Gstaad is a discreet luxury watch featured in a combination of 18-carat gold and steel, also in diamond-pavè variation. Montecarlo embodied a modern generation of sports watches under the patronage of Caroline de Monaco. Luna d'oro e Linea d'oro are the first complicated models; the 1980s marked the beginning of a revival of the taste for complications and for mechanical watches. In 1984, Chopard introduced a perpetual calendar featuring a half moon-shaped date hand moved one step to the right, and on the last day of the month, it returned to its initial position.
Exclusively feminine: Paradiso with its supple lines evoking feminine curves; Art Deco reinterpreted the artistic movement; Alta Moda featured an 18- carat god case set with diamonds combinated with silk strap. Les Chaines is a symbol of the Scheufele tradition.
HAPPY DIAMONDS - JEWELS
The innate strenght of the Happy Diamonds concept has given rise to an incredible number of variations. Happy Hearts, Happy Amore, so happy...happiness comes in all shapes and sizes.
Happy Diamonds rings and pendants interpreting the original moving diamonds concept.
DIAMOND ENGAGEMENT RINGS
Pure and unchanging, the diamond is the most precious promise of all. Traditionally given by a man to his loved one upon their engagement, it sparkles as a solitaire – a never-ending promise on the hand of the future bride. Set with one or several diamonds of various shapes and sizes, Chopard creations are a testament to the Maison’s exceptional expertise, dazzling with splendid radiance.