La Chaux -de- Fonds, Switzerland , is the largest concentration in the world of Haute Horlogerie activities . The choice of La Chaux -de-Fonds as the seat of Chanel watchmaking atelier was quite natural. From design to final assembly , the team of Chanel drawing, design, shape , cut , print , polish , assemble , balance and regulate all components of the watch , including some parts of the mechanical movements housed in the famous cases J12 ceramic high- tech companies.
Avant-garde fashion of the twentieth century , Gabrielle Chanel has become one of the most famous women of her era , creating a new style , a style that corresponded to the trends of the moment. " It was never quite modern", she used to say . Through the various collections of watches CHANEL J12 , Premiere, Mademoiselle , Matelassée , Chocolat , Camélia 1932 , this style is always renewed . Mademoiselle Chanel , her tastes and her inspirations , we disclaim to the present and continue to combine elegance and modernity. In 1987 he was presented the first watch Chanel.Named Premiere , stands as a symbol of herself. Chanel watch symbol , a symbol of the universe of Mademoiselle Chanel . The clock Premiere is a jewel to read the time , the octagonal case which evokes the shape of Place Vendome and the steel mesh bracelet intertwined with a leather band takes the famous Chanel handbags shoulder .
THE ART AND THE EXPERTISE OF CERAMICS
Chanel has turned into a ceramic material precious . More than a revolution , the ennoblement of ceramics by Chanel has led to a reversal of values, such an unexpected turn away from convention, and a total redefinition of the rules. Right at the beginning of the XXI century , Chanel has turned the audacity of the ceramic material into valuable , high-tech , in this way, by subverting traditional watchmaking codes .
PRODUCTION OF CERAMIC
The "ground" from which the ceramic originate is formed from a powder of zirconium dioxide and yttrium , natural minerals that are first mixed with the pigments , which gives the color , as well as to a substrate binder . The "ground" is then shaped into molds before being put in an oven at a temperature of over one thousand degrees, so that it can reach the highest point of resistance . The ceramic shell is then subjected to the process of polishing with diamond powder , which gives shine, softness and radiance very special.
NEW TITANIUM CERAMIC
Even more surprising , the titanium ceramic developed for the J12 Chromatic pushes the limits of technology. This innovation was created by adding titanium to ceramic, which makes it lighter and gives it a unique color.
In its jewelry atelier of Place Vendôme as in those of watchmaking Chaux-de-Fonds, Chanel has always given utmost importance to the quality of the stones and precious metals selected for his creations. All exclusive Chanel instruments for measuring time are born in laboratories embedding integrated production units of watchmaking in Switzerland. These exceptional watches, modern blend of fine jewelry and watches, with their unique allure play the card of timelessness .